The Kingfisher Packaging Mission declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

Every day we dedicate ourselves to:

  • Refresh the world of packaging by offering hassle free trading.
  • Inspire confidence in local, regional and national trading.
  • Create value and make a difference.


The Kingfisher Packaging Vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality packaging products that anticipate and satisfy people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, together creating mutual, enduring value.
Planet: Be a responsible company that makes a difference by helping build and support sustainable communities.
Productivity: Be a highly effective, lean and fast-moving organization.


The Kingfisher Packaging Values that serve as a compass for our actions are:
Leadership: The courage to shape a better future.
Collaboration: Leverage collective genius.
Integrity: Be real.
Accountability: If it is to be, it’s up to me.
Passion: Committed in heart and mind.
Diversity: As inclusive as our brands.
Quality: What we do, we do well.

 Focus on the Market:

  • Focus on the needs of our customers,
  • Get out into the market and listen, observe and learn,
  • Possess a global view. Take a broad minded approach,
  • Focus on accomplishment in the marketplace every day,
  • Use Innovation to Challenge the Status Quo.

 Work Smart:

  • Act with urgency,
  • Remain responsive to change,
  • Have the courage to change course when needed,
  • Don’t become complacent,
  • Work efficiently.

 Act like owners:

  • Be accountable for our actions and inactions,
  • Steward system assets and focus on building value,
  • Reward our people for being courageous and finding better ways to solve problems,
  • Learn from our outcomes – what worked and what didn’t.

 Be the Brand:

  • Inspire creativity, passion, optimism and future.